New System Proposal Essay Example for Free

New System Proposal Essay I feel that a business prerequisite would drive the tasks creation and use since this will support the organization, business, or association convey to offer some benefit. There are numerous ways such has items, frameworks, programming, and procedures are the ways how to convey or meet the business prerequisite. First you would need to set a few objectives for the business, organization, or association these necessities should be visualiable to the eye. So everybody can see them. Besides you would need to concoct a few proposition on how the organization, business, or association will meet the objective that they have set. You and the group should set a plan to chip away at so you and the group can have the best possible documentation for the objectives that you have made for the business, organization, or association. Continuously tell the best possible individuals about the objectives that you set , that way nobody can say that they didn't think about the goals.Always leave space for input from others in your prerequisites and a flowchart that will be a great idea to need to introduce alongside the necessities, People improve comprehension of what is being said on the off chance that they have something to see, this will show what is normal and what have been accomplish. Be that as it may, consistently remember that various tasks necessity call for various necessities model little activities are generally straightforward and simple to make, huge undertakings may require additional consideration and dominance to have the option to introduce a quality requirement.There are four essentials the first is the venture sanction and second is the current condition appraisal which ought to incorporate a beginning and end point, level two and three procedure capacities, characterize territories of improve and non esteem included advances, process duration limit and revise data for each procedure step as accessible and pattern for each CTO for the current condition. Third is the measure expression the current estimates that incorporates a meaning of how the item benefits characteric is to be evaluated target/ostensible is the point of the administrations detail limits is the thing that the client will permit in the conveyance of administrations or result of administration. Passable deformity rate is the manner by which regularly an assistance or item will be produce for a business, organization, or organazation. Fourth is the objective condition appraisal that has the accompanying classifications individuals, frameworks, frameworks/individuals and fishbone. The business necessity can be a triumph or a disappointment for your business, organization, or association that relies upon how work to prevail with the objectives that you made all together for your business, organization, or association . Who makes objectives and not take a stab at progress. Reference en.wikipedia.org/wiki/Business-necessity. docs.oracle.com/compact disc/E19199-01/817-5759/transport analysis.html.

Kiss Of The Spider Woman Essay Paper Example For Students

Kiss Of The Spider Woman Essay Paper In the play Fences, which was composed by August Wilson, Bono, Gabe, and Alberta are on the whole big cheeses in Troys life. Bono is Troys closest companion, and through him the peruser discovers that Troy is a solid character. Through Gabe, individuals can see a portion of the blame Troy has inside. Alberta helped Troy escape from his issues, and have a couple of giggles each once in for some time. Every last one of these characters educates the peruser something else regarding Troy. Consistently, Bono has consistently been there for Troy. They have been companions for around eighteen years. Bono never wavered to reveal to Troy anything, particularly his conclusion on Alberta. ?I realize what Rose intends to you, Troy Im simply attempting to state I dont need to see you mess up.? (p.63) Bonos words show the peruser the amount he thinks about Troy. Bono was consistently clear with Troy. He even stated, ?Thats right. I know you. I realize you got some Uncle Ramus in your blood. You got a greater number of stories than the fallen angel got heathens.? (p.13) Much of Troy is appeared in Bono in light of the fact that he has been with him through the great occasions and the terrible. Another character who has uncovered complexities about Troy is Gabe, Troys sibling. Gabe has a metal plate in his mind; brought about by his time in War World II. The administration consequently gave Gabe month to month checks. The main way Troy had the option to pay for his home was throu gh the administrations cash. ?That is the main way I got a rooftop over my head?Cause of that metal plate.? (p.28) When Gabe moved in with Miss Pearl, Troy began to feel remorseful. He was feeling culpability on the grounds that not exclusively was Gabes cash paying for Troys house, yet now he was paying cash to Miss Pearl that could have been Troys. When Gabe stated, ?Got me two rooms. In the storm cellar. Got my own entryway key as well.? (p.25) Troy felt regretful. He could have utilized that cash for his own family. Additionally, practically week after week Troy needed to pay $50 to get Gabe out of prison. Neighbors grumbled that he was upsetting the harmony. Gabe added to Troys character immensely. Alberta is another character that uncovers a portion of the complexities of Troy. Alberta is the lady with whom Troy took part in an extramarital entanglements. She helped Troy escape from his regular daily existence issues. At the point when gotten some information about Alberta, Tr oy had answered, ?She gives me an alternate comprehension about myself. I can step out of this house and escape from the weights and problems?be an alternate man.? (p.69) When he is with Alberta he feels that he doesn't have anything to stress over. This is indicated when Troy says, ?I aint got the opportunity to think about how Im going to take care of the tabs or get the rooftop fixed. I can simply be a piece of myself I aint never been.? (p.69) Alberta likewise helped Troy understand the estimation of duty. At the point when Alberta died, Troy was the one in particular who initially needed to deal with Raynell, until Rose said she would. Alberta was significant in this play. All through this play, a large number of Troys complexities are appeared through different characters. Through Gabe, Bono, and Alberta, Troy shows the entirety of his complexities as a man.

System architecture Essay Example | Topics and Well Written Essays - 250 words

Framework design - Essay Example Dependant upon specific needs that the customer asked. Much the same as the colonel’s perspective on administration highlights, Mr. Siegel requires the association to advance genuine client collaborations, spurring staff to have the option to each transform into a boss and have the option to work isolated, however directly toward the conclusion to have the option to coordinate and go about as a group. Mr. Siegel’s model realizes doing things right at first (Evans, 2014). The specific colonel manages the probability in regards to risk concerning his/her organization while utilizing the articulation â€Å"If that isn’t broke, don’t fix it. † Given that they screen the issue and keep up that wouldn’t surely be an issue. Likewise the colonel accentuation on having amazing listening abilities when engaged with settling clashes among representatives or managing clients needs. He bolsters the idea of pioneers who additionally trust their workers. Additionally, great pioneers ought to have the ability to assign and engage others in the association while as yet keeping up control of everything in the framework. Likewise, the Colonel has his head constantly â€Å"looking underneath the surface† so as to pinpoint circumstances that don't fulfill the leader’s guidelines. Mr. Siegel besides says the hugeness related with awe inspiring, completely clear associate aptitudes just as the capacity to concentrate on fine detail; frequently through sticking or viewing. Also, Mr. Siegel’s developer underlines that will programming has its issue and this correct management without anyone else won't generally resolve the look issues (Evans, 2014). Evans, R. K., Hill, G. M., NASA Glenn Research Center,, and United States. (2014). Information obtaining framework engineering and abilities at NASA GRC Plum Brook Stations space condition test

Globalization And Its Impact On Contemporary Organizations - 1375 Words

Economic Globalization And Its Impact On Contemporary Business Organizations (Coursework Sample) Content: NameTutorCourseDateEconomic GlobalizationThe Economic globalization has played a crucial role in improving the trade among the different nations in the globe. Through the integration of the economic ideas, the trade policies, and the investments among the business organizations, the foreign trade has created a sustainable environment for the economic development of the society. The economic globalization has therefore, brought a great impact on the trading activities among the countries around the globe.Essay 1 - How do two of the factors that contribute to the process of globalization.The two major factors that have contributed to the process of globalization are the capital flows movement and the financial markets across the borders as well as the technological improvements. The capital flows in the financial markets in the global arena is critical for the process of globalization (Parisot 668). The flow of capital is initiated by the exportation and importation of goods and services within a country. A state that produces a particular product in surplus can export the product to the global market. This will lead to the flow of capital into the world market. The entry of the exports and imports into the world market will be influenced by the financial markets and the stock exchange rates. The financial markets, therefore, will affect the prices of commodities in the global market thus leading to globalization. Other countries that export of import goods and services will have to adhere to the prevailing global market prices. For example, the prices of the export products from the United States such as machinery affect prices of the commodities in the global market since the U.S dollar has a higher value than most of the currencies.Moreover, the technological advancement has also contributed to the process of globalization. The adoption of technological infrastructure such as the telecommunication and the transportation resources have created a n enabling environment for the process of globalization (Semenyuk 10). Through the use of sophisticated communication infrastructures such as the Internet and teleconferencing, business organizations have been in a position to share business ideas leading to the enhancement of global operations. The communication gadgets have also eliminated the geographical barrier between the countries in the global market. For instance, through online promotion and sale of the commodities, the multinational corporations such as Amazon and e-Bay have expanded their operations due to the advancement in technology. Moreover, the use of modern transportation methods such as electric cargo trains, high quality cargo planes, and undersea oil pipelines have boosted commercial activities in the global market.Essay 2 - What the term globalization means to you.Globalization refers to the process through which the individuals, the business organizations, and the countries share the political, the social and the economic ideas and the resources at the international level. The globalization results in the integration of vital economic ideologies that can trigger commercial activities in the global market (Slinkova 30). The main aspects of globalization are economic growth, technological advancements, capital flow in the foreign market, global trade policies and the socio-political ideologies. The characteristics of a nation that is globalized include; the adoption of modern technology, a high economic growth rate and the ability to interact and share ideas with individuals of other cultures. Economic globalization has brought a tremendous impact on the development of the economy. The developed nations such as the United States, the United Kingdom, and Russia have achieved globalization. This is because the countries experience a high economic growth rate characterized by the ability to invest in other developing countries. In the global scene, countries such as India, Brazil, and Saudi Arabia are some of the nations that have recently attained globalization (Baer et al. 51). The countries have managed to reduce the rate of poverty and unemployment. Moreover, the adoption of modern technology has also stimulated economic growth in the countries. In the globalized nations, the various sectors of the economy such as the industrial, the education, and the agricultural sector aim at achieving a high standard of development so as to be equal to the G-20 countries.The technological advancement has also changed the perception of the individuals in the society. Business organizations can use the teleconferencing services to hold discussions with the stakeholders from different parts of the world. Globalization also involves the adoption of an international political ideology. Globalized nations implement the political ideologies that have been mutually agreed upon. For example, the global bodies such as the United Nations, the World Health Organization pass laws and polic ies that control the political organizations of the different countries.Essay 3 How does globalization impact you in our daily life.Globalization has brought a great impact my life. It has shaped my perception on critical issues such as the need to embrace international trade and socio-political ideologies. Globalization results in the collaborative efforts at improving the economic conditions of a country. According to Goyal (27), through the implementation of the international trade policies, countries have managed to expand their operations in the foreign market. Trade organizations such as the World Trade Organization have set favorable economic policies that prevent the monopoly by large corporations. Globalization has also changed my perception on the need to appreciate diverse cultures. Although different cultures practice different customs, globalization has taught me the need for cultural tolerance. When an individual appreciates the practices of other cultures, the inter action is likely to result in mutual participation in socio-economic activities that will boost the lives of the cultures. For example, through the appreciation of the Indian culture among other developing and developed nations, the ...

Modern Times By Charlie Chaplin - 1454 Words

Throughout this course so far we have learned of the struggles of man, from slavery and reconstruction, war, to industrialization and the Great Depression. These were hard times in America and frankly I’m glad I do not have to live through it. From the film Modern Times by Charlie Chaplin we get an inside look at how one felt and experienced during the 1930’s. I clearly feel this movie captured the essence of what today people think about today of the 1930’s, Industrialization and the Great Depression. It is at this time that the hard-working class citizen is highlighted. Let’s begin with a brief summary of the film. The film follows a young man who is working in the factory trying to keep up with technology but ends of losing his mind.†¦show more content†¦The part where the government is taking them away and the screen flashes the saying â€Å"The law takes charge of the orphans†. This flat out shows how the government feels they own a pe rson and what happens with them until the government sees fit. Which is also what happens today with minors, it is understandable but nevertheless it is the government having full control over what happens to an individual person. Which results in the eldest daughter running away before they can take her away but ends up catching up to her in the end of the film. The economics is absolutely terrible during the Great Depression. People are starving in the street every day. The basic survival needs of life are stripped from many people such as, work, food, and shelter. In the Chaplin film, the woman who Chaplin becomes companions with, story began as a thief, stealing food to feeds her siblings and father as he no longer had work to be able to provide for his family. We watch the scene as she is a crazy eyed savage type stealing bananas just to have some food for the day. But children are not the only ones to steal to eat in this film. The part of the movie in the department store exa mines the lengths of hostility men were willing to go to get food. Here the robber shot at and held hostage Chaplin until an ex coworker recognized him. He went on to explain â€Å"We ain’t burglars, were hungry†. Men during this time wereShow MoreRelatedModern Times By Charlie Chaplin Essay1706 Words   |  7 PagesMy example that I will be using is Modern Times by Charlie Chaplin. Modern times is a film developed after the industrial revolution. It serves the purpose of critiquing capitalism and the social world. Modern Times begin with a factory worker who starts developing anxiety through the lack of breaks and repetitive work. When the Worker is on break, his boss is always keeping an eye on him and demands him to go back to work due to the loss of production. Soon after, the factory worker goes on lunchRead MoreCharlie Chaplin s Modern Times900 Words   |  4 Pagesfilms was almost finished, Charlie Chaplin completed his last silent movie, called â€Å"Modern Times†. The title of the movie itself gives a hint about the changes that human kind would be facing in the future. While watching the movie, the audience is inundated with the ideas of dehumanization of humans in the factories, the ‘Fordism’ ideology, the struggle to earn bread, and many more. Instead of conveying this powerful social message in harsh and serious tone, Charlie Chaplin has blended right amountRead MoreModern Times Directed By Charlie Chaplin892 Words   |  4 Pages In the film Modern Times directed by Charlie Chaplin, like most of society Chaplin’s Tramp character yearns for a slice of the â€Å"American Dream.† Struggling to conform to societal norms, the Tramp unsuccessfully attempts to reach the upper-middle-class bliss that he desires. In his endeavors, the Tramp ends up in jail but ironically, it is in the confinement of prison where the Tramp feels most comfortable and that his individuality is best appreciated. I will arg ue that through his use of strategicRead MoreStructure Of Modern Times By Charlie Chaplin1574 Words   |  7 PagesHierarchy in a modern capitalist society can be seen in the form of corporations through the capitalist division of labor. In the essay â€Å"What do bosses do? The origins and functions of hierarchy in capitalist production†, Stephen A. Marglin argues that Adam Smith’s capital division of labor was not due to technological efficiency, but rather due to economic superiority created through hierarchy and specialization in the market. Marglin points out the reasons why hierarchy exists, which is to maximizeRead MoreEssay on Metropis by Fritz Lang and Modern Times by Charlie Chaplin974 Words   |  4 PagesDiscuss Fritz Langs Metropolis and Charlie Chaplins Modern Times Very few movies portray the relationship between the government and civilian masses during trying moments such as Fritz Langs â€Å"Metropolis†, and Charlie Chaplins â€Å"Modern Times†. These are two critically acclaimed films made in the late 1920’s and mid 1930’s. The time period captured is the great depression, and examine the role of the governing authorities in relation to those governed. â€Å"Metropolis† simply passes as one of the originalRead MoreFritz Lang s Metropolis And Charlie Chaplin s Modern Times897 Words   |  4 Pages In Fritz Lang’s Metropolis and Charlie Chaplin’s Modern Times both use scenes that depict subjects in their films such as poverty, revolts, and homelessness to show the viewer what workers dealt with in our society in that time period. While watching the film of Modern Times that starred Charlie Chaplin, the film showed that the worker (Chaplin) was not only being treated unfairly but also worked to his limit. Metropolis also touched on this subject when the son of the leader of Metropolis venturedRead MoreA Day without Laughter is a Day Wasted by Charlie Chaplin816 Words   |  3 Pagesday wasted.† It was a simple but popular quote of Charlie Chaplin, one of the most famous actors as well as director and scriptwriter in the American Modernism Era. With a rags-to-riches story, Chaplin had overcome all the obstacles to become a Comedy King, represented an American Dream coming true. Charles Spencer Chaplin, Chaplin’s full name, was born in London, England, on April 16th, 1889. In a family of both parents who were entertainers, Chaplin spent his early years with his mother, who had noRead More Charlie Chaplin Essay1553 Words   |  7 Pages Charlie Chaplin did not use sound to communicate to the audience in his movies. Despite the fact that there was no spoken language, his movies were sensational and the audiences loved them. Chaplin was thought of as cinema’s first genius and has been called the single most-influential artist in the history of motion pictures. I am researching Charlie Chaplin to learn how he became a sensational comedian and one of the best actors of all time. nbsp;nbsp;nbsp;nbsp;nbsp;Chaplin is considered asRead MoreAn Exploration Of The Great Dictator1354 Words   |  6 PagesTHE GREAT DICTATOR (1940) 1 AN EXPLORATION OF THE GREAT DICTATOR (1940) 2 An Exploration of Charlie Chaplin s Influences, Symbolism, and Use of Sound in The Great Dictator (1940) Vincent G. Foisy Cleveland State University. An Exploration of Charlie Chaplin?s Influences, Symbolism, and Use of Sound in The Great Dictator (1940) In the early 1900?s, Charlie Chaplin became one of the most famous filmmakers in American history. His clumsy portrayal of The Little Tramp in manyRead MoreThreat Of Talkies994 Words   |  4 Pagessound to the audience, and life to the films. This would soon change starting with the growing popularity to use soundtracks, instead of hired piano players, to accompany the film. Later leading to the use of full sound throughout the picture. Chaplin, who had acquired fame and fortune from his work as a silent film actor and director, was reluctant to make the move to full sound. Undoubtedly, he must have wondered whether or not his film craft could survive the transition into the sound era.

Why The Civil Reform Programs Are Consistent With The...

In this section the paper examines the extent to which the civil reforms programs are consistent with the objectives of the Ethiopian developmental state. In doing this, the paper has assessed the likely impact of ideological shifts on the national civil service reforms and the grand beliefs in the Ethiopian decentralization program. Following the outgoing tide of the neo-liberal, there has emerged a renewed role of the state in the development process. As the result many developing countries started to confirm that the state is central to economic and social development. As some writers claim, this wave nailed the coffin of the neoliberalist’s states, pointing to its theoretical flaws and its disastrous consequences for economic growth.†¦show more content†¦This discussion is also concerned with the wider policy implications of the developmental state with the reform program and the central roles of developmental bureaucracy. In this regard, decentralization is a cen tral aspect of Ethiopian civil service reforms and prominent features dedicated to transforming Ethiopia and its nations in a way that we will never recognize it (Watson Yohannes, 2005). There are three classical typology of decentralization. These include: i) deconcentration is pursued in an extreme form through the establishment of executive agencies, ii) delegation is pursued through the advocacy of private sector participation in service delivery and iii) devolution is pursued by support for the transfer of service delivery responsibilities to sub-national tiers of government (Rondinelli Nellis, 1986). Nevertheless, it appears that the highly decentralized governmental structures implicit in devolution are in sharp conflict with the centralist administrative structures that characterize successful developmental states. In Ethiopia, this was observed by Meheret Ayenew (2014) in his study on ‘Growth and Transformation Plan: Opportunities, Challenges and Lessons’ particularly while referring to the positive lessons from the preparation of national development plans, he reported that the positive traditions that were

Career Oportunities Essay Example For Students

Career Oportunities Essay Being in a Business Management program has provided me with many carrer oportunities. Whether it is running the family business or managing a multinational firm. This is all made possible by the education which I have received here at Thomas College. I knew that in order to be ready for the workplace I needed to go to college. I hoped that this would provide me with the knowledge I needed to start working at a good salary and to be doing something that I enjoyed. The education has indeed provided me with the nessessary knowledge to be a very competitive member of the workforce. Where I am working (OConnors GMC), has many employees that have been there much longer than I have. However, I have been offered a starting salary that is greater than what they are earning now. This is because I have been to college and in many cases know more about how to run a division than they do. These are just a few of the vast possibilities out there for me. SALES MANAGERS design and measure marketing and distribution strategies. They are the driving force behind the sales strategies. Their work includes the supervision of sales staff and the development of sales programs designed to introduce prospective customers to new products and services. Sales managers are also responsible for reviewing market trends and evaluating sales. Sales management may include the selection and training of the sales staff and the development of a network of dealers who sell a product in the field.(1) MORTGAGE LOAN OFFICERS deal with prospective home owners. These are people who do or want to own their own homes. Appraisers carefully examine every detail of the building plans and site details. When a firm or business is the borrower, loan officers keep in mind the profit potential of the project. This may help them determine if the loan should go through. The bottom line that they are worried about is wheather the borrower will be able to make the payments. CREDIT ANALYSTS deal with commercial loans to business and industry. They do credit checks on the business owners themselves, the trends in the industry which they want to venture, the projected future of the company to see if they will be able to pay back their loans, and the potential for growth in the industry. They look at business methods and operations to see if the business is solidly run and looks promising. To get facts, they talk with banks and other lenders who may have lent money to the loan applicant. They also read and analyze financial statements and compare past and current statements to learn whether the business is sound. If the loan is approved, they may assist with the preparation of the loan notes and other documents.(5) CREDIT MANAGERS have the final authority to accept or reject any and all credit applications. Before extending credit to businesses, the credit manager reviews detailed financial reports, interviews a representative of the firm, and reviews credi t agency reports to see the firms record for paying back its debts. If they are new and have none they then look to see what the owners credit history looks like. They are the ones who make the last call on whether a company receives the requested monies or not. They want to make sure the company has strong financial capeabilities to be able to withstand bad times. They do not want the loan to become unpaid or delinquint. When extending credit to individuals, the credit managers rely on personal interviews, credit bureaus and banks. In large organizations, they may be responsible for establishing a credit policy. Some managers establish office procedure and supervise credit department workers.(3) EMPLOYMENT COUNSELORS help individuals make the correct career decision. They look at the potential employees abilities such as employment history, skills, what they like to do, what they have been trained to do, how well they follow directions, education and ability to learn. They give adv ice on what type of jobs to seek, where to seek them, interview techniques, along with many other helpful techniques on getting a quality job.BANKMANAGERS are responsible for the everyday operations that go on inside their branch of a bank. This includes but is not limited to management of the staff, communication with the main office, dealing with customers, making decisions on transactions that employees under them are not allowed to make, and making any changes within the bank to try and improve the system. .ufecf7825081496a921407263b9e84969 , .ufecf7825081496a921407263b9e84969 .postImageUrl , .ufecf7825081496a921407263b9e84969 .centered-text-area { min-height: 80px; position: relative; } .ufecf7825081496a921407263b9e84969 , .ufecf7825081496a921407263b9e84969:hover , .ufecf7825081496a921407263b9e84969:visited , .ufecf7825081496a921407263b9e84969:active { border:0!important; } .ufecf7825081496a921407263b9e84969 .clearfix:after { content: ""; display: table; clear: both; } .ufecf7825081496a921407263b9e84969 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ufecf7825081496a921407263b9e84969:active , .ufecf7825081496a921407263b9e84969:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ufecf7825081496a921407263b9e84969 .centered-text-area { width: 100%; position: relative ; } .ufecf7825081496a921407263b9e84969 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ufecf7825081496a921407263b9e84969 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ufecf7825081496a921407263b9e84969 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ufecf7825081496a921407263b9e84969:hover .ctaButton { background-color: #34495E!important; } .ufecf7825081496a921407263b9e84969 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ufecf7825081496a921407263b9e84969 .ufecf7825081496a921407263b9e84969-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ufecf7825081496a921407263b9e84969:after { content: ""; display: block; clear: both; } READ: Euripides Medea EssayLOAN OFFICERS may authorize or reject an application for credit based on their decision after carefully looking over a loan application. Their decision is based on weather or not they believe the borrowing party will have the financial resources to pay back the loan. They may choose to interview the borrower and contact past creditors to get more information on the borrowing party. Their other duties include but are not limited to; buying loans, purchasing real estate, handle foreclosures, and selling of loans or contracts. PERSONNEL ASSISTANTS help the personnel manager in filling company employment needs. They may inform employees of transfers, promo tions, or layoffs and handle the related details. They organize and maintain confidential employment files of workers; and they determine necessary requirements for job openings. They also make up work schedules and help employees with problems.(1) They reach their hands out to many employment areas to try and find the right employees. They give primary interviews and research a potential employees background. They also speak with past employers of the potential employee. PERSONNEL MANAGERS head a group of employees who recruit, interview, and choose applicants to fill jobs. They inform employees of company changes in structure and policies. Personnel staff keep records of absentees, promotions, transfers, layoffs, retirements, insurance payments, and pension plans. They look into accidents and write reports for insurance companies; do wage surveys to learn competitive wage rates; and suggest ways to cut down on absenteeism and employee turnover.(6) In a workplace inviornment, personnel managers are the communications link between senior management and employees. MARKET RESEARCH ANALYSTS help companies determine if the market is right for their products, and if any changes need to be made to the current products. They collect, analyze and interpret data. This helps them to determine if the public has a want, need, or desire for the product. It also helps them determine how the product should be sold and which segment of the market to go after. They st udy present and future products, comparing these to items they may be competing against, and make recommendations about marketing strategy and the product itself. FINANCIAL ANALYSTS analize data that has influence on the current and upcoming market situation. They look at reports to determine trends that will take place in the market. They make and use charts and graphs to interpret investment data, and stay informed about social and economic trends that affect the investment field. ACCOUNT EXECUTIVES work for advertising agencies and are in charge of developing advertising campaigns for various clients. They meet with clients to determine their budget, needs, media capabilities, and type of audience that is desired to go after. They meet with other agency departments and other specialists to select media routs and estimate costs. They submit an advertising plan and estimated budget to the client for approval; upon approval they coordinate activities of workers involved to produce t he media plan.MEDIA PLANNERS work in the Media Department deals with planning a marketing strategy and buying air time and space in printed media for the agencys ads. While Media Planners are specialists, they are, in a way, generalists who oversee all of the media activities employed to satisfy a clients needs. Primary prerequisites for a media planner are a broad knowledge of all areas and a basic understanding of the marketing process.(5) To this the planner must personalize details of each clients marketplace position. This means they must know the areas in which the particular advertising they are doing will be most effective. Beer commercials may be most effective during the Super Bowl while pantyhose commercials may be most effective during the daytime soap oprahs. FOREIGN-EXCHANGE TRADERS maintain bank balances on deposit in foreign banks to insure foreign exchange human resources, personnel departments develop policy and supervise the work of department managers.(2) Their t ools are good management practices, area laws, and the overall company goals. They study the trends in the industry to help them make decisions. Lawyers are involved to be sure all laws and legalities are followed. PLACEMENT COUNSELORS, bridge the gap between job seekers and employers. They try to get out of work employees in good jobs that they are qualified for. In order to do this they must get a complete work history from the prospective employee. They may ask questions about health, training, skills that may have and how much schooling they have. After they record the applicants qualifications, they search for job openings for that person. When they find a job that fits the person seeking employment, they tell the job seeker about the job. They discuss all of the aspects of the job and tell the seeker about the place of employment. They explain the company and union policies, sum up advancement prospects with the company, and pass on other facts to the job seeker.(4) They can a rrange interviews for the potential employee and pass on the individuals information to the hiring consultant at the company resulting in a future interview. A BUYER purchases items which their employer sells. They are responsible for finding the best prices and most reliable distributers. They study past and present sales records and inventories to determine the amount of merchandise needed, and which items need to be carried at different times of the year such as Christmas. They study their market and watch economic conditions. They must know the quality of merchandise and business standards of the firms with whom they may deal. They determine the cost of the items they buy plus the cost of sales or marked-down items. They also work closely with advertising to plan sales campaigns and window ; floor displays.(1) SALES REPRESENTATIVES sell products that their company distributes. They must know what the consumer wants and how much they are willing to pay for it. In order to do this they must first know what they are selling and be able to talk about it. They also need to be able to solve problems the consumers have with the product. This is because they are the person at the company that sold them the product and that is whom they want to speak with when there is a problem. Todays changing market offers a new wide range of exciting job opportunities. This requires some specialization, however an employee needs to be able to perform many tasks in todays job market. This will make that person a valuble commodity.These are just a few of the potential jobs out there for a graduate with a business management degree. Limiting yourself is the only thing that can hold you back, otherwise there is a limitless number of new job opportunities out there for us. In the next several years we will be seeing many changes in the type of jobs and how they will be performed. Keeping up with the times will allow us to remain ahead in the job market. Bibliography:

Personal Profile -Renowed Chemical Engineer of Pakistan Adnan Khalid Essay Example

Personal Profile -Renowed Chemical Engineer of Pakistan Adnan Khalid Essay Adnan Khalid Chemical Engineer Personal Information Name Father’s Name Nationality Date of Birth CNIC Number PEC Registration Number Postal Address Cell number Email Adnan Khalid Khalid Javed Pakistani 13/12/1982 35201-1327998-3 CHEM / 8150 378-EE, DHA LHR. +92-323-4892508 [emailprotected] com adnan. [emailprotected] edu. pk Objective To work for a professional organization, having room for continuous improvement both for organization and individuals. Qualification Qualification MBA Executive, Bsc Chemical Engineering, F. sc Pre engineering Matriculation Institute IBM-UET,LHR UET,LHR Govt F. C College LHR Garrison Boys High School Year of passing Mid way 2006 2001 1999 DIV/CGPA 3. 2 1ST 1ST 1st Professional Experience Position Planning and process control engineer. Company NIMIR RESINS LTD From Dec, 2005 To Dec, 2006 Production unit in charge of PVA Unit. DESCON CHEMICALS (PVT) LTD. April,2007 July, 2009. Consultant Engineer for Quality system procedure development and internal auditingHSE DESCON ENGINEERING LTD July, 2009 May, 2010 Marketing Manager Bin Rasheed color and chemicals MFG Co. May, 2010 To date During the whole Industrial Managerial Carrier the key Responsibilities / Achievements included: Process water treatment of whole plant of Nimir Resins Ltd. Responsible for all plant operations and process troubleshooting. Development of process control procedures Development and execution of ERP procedures for production dept. Manpower management of the unit. Worked as an internal auditor, conducted a number of outstanding internal audits, in almost every dept of the organization. (Have certification from Bureau Veritas for internal auditing (ISO 9001:2000). We will write a custom essay sample on Personal Profile -Renowed Chemical Engineer of Pakistan Adnan Khalid specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Personal Profile -Renowed Chemical Engineer of Pakistan Adnan Khalid specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Personal Profile -Renowed Chemical Engineer of Pakistan Adnan Khalid specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Dept representative for QA. Process optimization for the production of PVA products. Troubleshooting for unit processes and unit operations for the production of Polyvinyl alcohol products including a Wide range of Paint emulsions, textile binders and Petrochemicals. Worked as project leader in installation of Pilot plant for the R D of water based paint emulsions at Descon chemicals pvt ltd, using PERT Management process. Conducted SWOT analysis of different depts. for DESCON CHEMICALS. Time to time for continual organizational growth. Got The Employee of the year award, The DES ICON award from DESCON Chemicals, for the development of Quality system procedures ISO 9001:2000 for process control, and achieving maximum productivity and minimum product Rejection for the year, and process optimization. Member Business Development BD team for Descon chemicals for revamping of Quality system procedures of the organization. Developed and organized the Organizational chart and JD’s for Bin Rasheed Colors and chemicals MFG Co. Developed Quality System procedures of MKT department for Bin Rasheed colors and chemicals MFG Co. Conducted PEST analysis Of MKT dept, for bin Rasheed colors and chemicals MFG co, regarding MKT research and exploring the potential customers. Conducted statistical Market research in terms of Market segmentation and Market targeting for Polyethylene and polypropylene and textile / detergent chemicals (OBA) in Pakistan. Re Courses Courses/certification/ award Name Journey beyond ISO Journey Beyond ISO 9001:2000 9001:2000 Conducted / awarded by National productivity organization, Ministry National productivity organization, Ministry of Industries, production and special of industries initiatives. roduction and special initiatives. Nimir Resins Ltd Nimir resins ltd Center for management development (CMD). Month , year Nov, 2006 NOV,2006 Industrial Loss prevention training pro Industrial loss prevention training program Enhancing supervisory skills Nov-2006 NOV, 2006. June, 2007 Quality management systems foundation and internal auditing Super 5-s Japanese best practices Bureau VERITAS Nov, 2007 National productivity organization, Ministry of Industries, production and special initiatives July, 2007 The DES ICON AWARD (The best employee of the quarter) DESCON Chemicals (pvt) ltd. March 2009. How to get Published in Research journals and hi impact international conferences Institute of business and management, University of Engineering And technology Lahore. April 2010 Rediscover your team through emotional intelligence Institute of Business and management, business and Management, University of Engineering And technology Lahore. Lahore July 2010 April 2010 Rediscover yourself through self motivation Profit maximization through customer delight Institute of business and management, Institute of Business and Management, University of Engineering And technology University business and And technology Institute of of Engineeringmanagement, Lahore. Lahore. University of engineering and technology Lahore. Institute of business a April, 2010. management, August 2010 Institute of business a July 2010 University of University of engineer Engineering And Lahore. technology Lahore. Institute of Business and Management, University of Engineering and technology Lahore. August 2010 REFERENCES:Engr Kamran khalid Senior Civil design Engr Olayan descon engineering co. Kingdom of Saudia Arabia. Engr Fawad Hassan Chishti Process engineer ICI Soda ash, here. Engr Ziaullah sheikh Production manager Descon chemicals pvt ltd. Dr Nair Javed Project director, Urban unit, P D Dept, Govt of Punjab. Engr Zubair Javed CEO, Punjab Power development Board. Govt of Punjab. Engr Khalid Javed CE- Consultant NESPAK Engr Waleed Jahangir Senior supply chain analyst. DESCON Chemicals Pvt LTD.

Peak Your Interest in Conjugating Intéresser

Peak Your Interest in Conjugating Intà ©resser To interest in French is the verb  intà ©resser. Its relatively easy to remember, now you just need to know how to conjugate it. This will allow you to say interested or have interest, as well as other common forms of the verb.   Conjugating the French Verb  Intà ©resser Intà ©resser  is a  regular -ER verb, which makes the conjugations easier to learn. Thats because this is a very common verb pattern. If youve learned to conjugate words like  cuisiner  (to cook) or  donner  (to give), youll recognize the endings for  intà ©resser. The key to any conjugation is to recognize the verb stem. In the case of  intà ©resser, that is  intà ©ress-. To this, we add a variety of infinitive endings to match both the subject pronoun and the tense of the sentence. For instance, I have interest is jintà ©resse and we will be interested is nous intà ©resserons. Subject Present Future Imperfect j intresse intresserai intressais tu intresses intresseras intressais il intresse intressera intressait nous intressons intresserons intressions vous intressez intresserez intressiez ils intressent intresseront intressaient The Present Participle of  Intà ©resser Useful as an adjective, gerund, or noun as well as a verb, the  present participle  of intà ©resser  is  intà ©ressant.  This is formed by adding -ant  to the verb stem and is the standard way to form the participle. The Past Participle and Passà © Composà © The  past participle  intà ©ressà ©Ã‚  is required to form the past tense  passà © composà ©. To complete it, you must also conjugate the  auxiliary verb  avoir  and use the subject pronoun. For example, I was interested is jai intà ©ressà © and we were interested becomes nous avons intà ©ressà ©. More Simple  Intà ©resser  Conjugations to Know Beyond those simple conjugations, there are a few more forms of  intà ©resser  that you may need at times. The subjunctive verb mood, for instance, implies that the verbs action is questionable and not guaranteed. Similarly, when the action is dependent on something,  the conditional verb mood is useful. If you read some French, its likely that you will encounter the passà © simple. Both it and the imperfect subjunctive are literary tenses and are good to know or, at least, be able to recognize. Subject Subjunctive Conditional Pass Simple Imperfect Subjunctive j intresse intresserais intressai intressasse tu intresses intresserais intressas intressasses il intresse intresserait intressa intresst nous intressions intresserions intressmes intressassions vous intressiez intresseriez intresstes intressassiez ils intressent intresseraient intressrent intressassent For short and often assertive commands and requests, use the imperative verb form. When doing so, skip the subject pronoun. Rather than sayin tu intà ©resse, you can simplify it to intà ©resse. Imperative (tu) intresse (nous) intressons (vous) intressez

The death penalty and its violation of the Eighth Amendment of the US Research Paper

The death penalty and its violation of the Eighth Amendment of the US Constitution - Research Paper Example As a form of punishment, some justice systems death penalty punishes a collective number of capital offenders who are guilty. Whereas, the definition of capital offenders differs, many offenders who are guilty of taking the life of others fall into the category of capital offenders. Despite that fact that capital offenders attract capital judgment decisions such as the death penalty, there are strong arguments that people have raised against this practice. Some people view that the death penalty is barbaric, expensive, and executed in an arbitrary way. Some people also cite death penalty as a cause of psychological burden to the executers, prone to errors, and a mark of death and not life. Death penalty also causes sorrow to the families of victims, create unfairness, and fails as deterrence. With better ways of punishing capital offenders, there are many reasons justice systems should stop practicing death penalty, but employ other humane alternatives. Discussion Death penalty is a barbaric act of punishing capital offenders as compared to other options like life imprisonment (Banner 169). The practice of the death penalty is a cruel form of ending the life of capital offenders, because justice systems take their life with no thought about it. Today, it is true that the death penalty has evolved from severe brutality to more decent forms of taking the life of those sentenced to death. However, that notion that justice systems can end the life of a capital offender makes the practice brutal and barbaric. Some decades ago, this practice was a key attraction for all people in society, particular those who were interested in seeing others being shot or hanged. Despite the public attention to such events, the practice still displays the brutality that offenders receive when justice systems subjects them to this practice. With the society embracing a peaceful society where brutality is outdated, there are many reasons why justice systems should abolish the death pen alty. Indeed, the end of the death penalty will indicate the lack of brutality in justice systems and a willingness to end brutal indicates an approach aimed at providing justice. The practice of the death penalty cost justice systems needs a lot of money as compared to other forms of punishments (Ann 7). Justice systems that practice the death penalty always follow a long and stringent process to verify that suspects for capital crimes are genuinely guilty or not. The process of determining whether capital offenders are guilty or not often takes a long time and involves many jurors or lawyers working on the case. As a result, the entire process become expansive and a significant vote head that requires excessive fund (Pojman and Reiman 62). The cost of delivering capital punishment is a source of the extra burden to justice systems that may be grappling with limited funds to address their needs (Death Row in Pennsylvania 14). With more States looking for ways of saving on cost, end ing capital punishments remains as one of the best options to reduce the cost of this capital punishment. In addition, ending capital punishment will also reduce the cost that families of offenders who have to contend with while hoping for the release of the loved ones Death penalty is a significant cause of psychological burden that

Marketing Conduct of the Superdry Fashion Brand Label of UK Essay - 1

Marketing Conduct of the Superdry Fashion Brand Label of UK - Essay Example This paper illustrates that Superdry brand is owned by the Super Group Plc with two brands CULT and Superdry. The brand started its business in 1985 with inspiration from the Japanese streetwear having a combination of bright colors and graphical prints. The Japanese style was mixed with the British style and high-quality fashion product that captured the market significantly. The global presence of the business in different parts of the world is presented in the paper. The company has expanded from using the Wholesale business format to the retail format with the strategy of expanding revenues and profits. Superdry has the business model of expanding its base in the geographical territory. A review of the five years’ revenue and the business has been illustrated in the paper. Though the political conditions of the UK are stable, there are growing concerns in businesses with respect to the general election and along with the probable EU referendum  to be held in 2015. Also, the independence of Scotland is to pose a challenge.Despite taking steps for the recovery from the economic crunch of 2008 and the inflation standing at 1.5%, the interest rate is maintained at 0.5%, to support the slowing growth. The competitive landscape is a critical for the business understanding, survival and winning a competitive edge. Superdry with its global existence has a deal with the range of competitive pressures in order to maintain the profitable balance. The leading competitors of Superdry include Primark, H&M, New Look and Rivers Island in addition to another leading fashion brand local and international players in both local and international market of its presence.

One Approach to Identity Essay Example for Free

One Approach to Identity Essay The concept of identity within psychology can be traced back to the emergence of the discipline with William James’ publication Principles in Psychology in 1890 (as cited in Phoenix, 2007 p. 45). While various identity theories abound, all approaches are principally concerned with explaining what identity is and how individuals form and use their identities to define themselves. This essay examines the social constructionist approach to identity and will then explore how such thinking can be applied to the identities of those with disabilities. According to Hogg and Abrams (1988), identity is â€Å"people’s concepts of who they are, of what sort of people they are, and how they relate to others† (as cited in Fearon, 1999, p. 4). Thus, identity represents an individual’s mental image of themselves, something Kroger (1989/1993) asserts necessitates an understanding of otherness, that is, who and what they are not (as cited in Phoenix, 2007 p. 52). This awareness is fundamental to social construction theories, which propound that, instead of being naturally occurring, identities are actively constructed through the process of social relations. It is through interaction with others that individuals distinguish between the self and other, and subsequently can affirm or modify their own sense of identity. This ability to negotiate identity is another feature of social constructionist approaches which maintain that, far from being static, identities are open to change and adaptation throughout the lifetime, being shaped by an individual’s own experiences, as well as the cultural and historical milieu within which they exist and the social change and technological advances that occur during their lives (Connell, 1995; Holloway and Jefferson, 2000, as cited in Phoenix, 2007, p. 2). Consequently, and in contrast to earlier identity theories, social constructionists claim that, since individuals do not exist in a vacuum, there can be no distinction between a personal and a social identity; all identities are social. Thus proponents of social constructionism, emphasise the importance of language; being the basic tool of human communication; in the formation and negotiation of identities. It is through language that people express and define themselves and identify their allegiance to particular groups and communities. Meanings attributed to language are inevitably influenced by the dominant discourses within society, reflecting the power relations and often imbalances that exist, as exemplified by the demonisation of single mothers by mainstream political discourse in the 1980s. Nevertheless, sub-cultures and minority groups often subvert dominant discourse in order to construct their own identities, as illustrated in the way once derogatory terms, such as ‘dyke’, are reclaimed, and in order to enhance group affiliation. It is noted that â€Å"Teenage slang is a highly productive generator of new meanings for old words† (Oxford University Press, 2006); it serves to augment group membership while excluding others. Language, therefore, is also a construct; its interpretations and use develops over time and across social groups. Another key tenet of social constructionist theories is that individuals possess numerous identities because they inhabit various locations, assume diverse roles, subscribe to particular ideologies and interact with others who themselves have different, multiple identities. As Phoenix observes â€Å"Unlike psychosocial theories, social constructionist theories reject the notion that people have one, core identity† (2007, pp. 78-79). While critics argue this represents a flaw in such theorising; since many consider themselves to have a stable unified identity; it is asserted that people adopt autobiographical narratives, whereby they reconstruct their histories, in order to maintain a coherent sense of self. The employment of language and ‘props’; such as attire and jewellery (Goffman, 1959, p. 2), as well as the autobiographical narrative, enable individuals to manage their sometimes contradictory identities. Consequently, people are able to use their identities as a resource to achieve the exhibition of a particular image of themselves, not only to others, but also to themselves. In turning to the identities of people with disabilities, it is necessary to address the issue of embodiment, that is, the way people live their lives through their bodies. Bodies are a resource that people use to construct their identity, through, for example, the use of make-up, tattoos and cosmetic surgery. For people with physical impairments, identity construction is complicated by their biology, which, is compounded by the dominant medical discourse which has generally labelled those with disabilities as lacking in some way, as different, as ‘other’. The social model of disability developed out of the disability movement as a reaction against such discourse, and its proponents, such as Oliver (1990), have argued that while those with physical impairments experience ‘individual limitation’, disability itself is a ‘socially imposed restriction’ (as cited in Phoenix, p. 1). This reinterpretation of the word ‘disability’ highlights, as social constructionists claim, the importance of language and discourse in the constructions of identity. In recent decades, through campaigning and individuals identifying with a particular cause, the disability movement has brought about social change through putting pressure on the legislature to cater to its needs, for instance, public buildings now have to be accessible to the wheel-chair bound. As such, the dominant discourse has shifted to be more inclusive of those with physical impairments. Additionally, medical advances have improved the circumstances of some with visual or auditory impairments. Social construction theories reveal the extent of autonomy that individuals have in relation to their identities. However, such theories fail to address adequately how identity can be imposed on individuals. People with physical impairments highlight this problem, since an individual has no control over how and to what extent they are impaired. Nevertheless, they do have a choice in how they label themselves, and some will self-define as disabled, while others may not, perceiving their impairment to be only one (lesser) aspect of their identity. This gives credence to the social constructionist stance that individuals construct many identities for themselves. It is also important to note that, as with most social groups, the physically impaired are far from a homogenous group; there is no one essential disabled identity. As Keith (1994) suggests â€Å"the wide variation between the types of impairment and within groups who have the same impairments mean they are not a single group, but have multiple, diverse identities† (as cited in Phoenix, p. 83). In conclusion, social construction theories provide a useful framework within which to explore identity. In examining how identity is actively constructed through social interaction and the employment of language, as well as by being affected by dominant discourse and societal change, such theories explain how people are able to negotiate their multiple identities in daily life and throughout the life-course.

Financial Scholarship Essay :: Financial Aid Essay

What do you believe best represents why you should be considered for this type of financial support? Limit your response to no more than 200 words per question. I think I should point out that the Faculty of Engineering at Chulalongkorn University is the most prestigious faculty of Thailand's oldest and most famous university. Standards are kept very high by imposing an extremely rigid grading system and making it very difficult to graduate. For example, approximately 20 percent of all first-year students fail and are dropped from the University. In my graduating class of 140 students in Mechanical Engineering, only one received a degree with honors. My 2.88 GPA put me in the top 10 percent of my class. At many other institutions this level of achievement would have merited a first or upper second-class honors degree. Moreover, my success in work is remarkable. In 1997, I was selected among 26 top sales staffs to handle major product having sales exceed 20m dollars. Because this position required a person who had not only to be good in sales & marketing but also to be a company representative to have a meeting with international company such as ALCOA. I hope this information provides an interesting overview of my background and that the committee will recognize my potential as an outstanding candidate.

Strategic Market Planning for Social Media Platforms

Over the past several years, social media marketing has been an addition to an increasing number of companies' integrated marketing plans. Firms of all sizes are employing various platforms of this marketing tactic. At the most basic level, social media marketing enables conversations between firms and their customers, as opposed to traditional marketing methods where the firm directs the message. Businesses are beginning to realize that they cannot control these ongoing conversations, but rather, influence them. This trend has resulted in the growth of SocialCorps, â€Å"companies that are learning to take advantage of the power of social media to reshape their relationships with customers and other important audiences.†1 Popular social media sites visited by Internet users include: Facebook, Twitter, YouTube, MySpace, Wikipedia, Flickr, and Digg (Exhibit 1). Of those, the top four social sites used by marketers, in order of popularity, are: Twitter, Blogs, LinkedIn, and Face book. Becoming a SocialCorp allows a company to gain benefits that are otherwise limited with traditional forms of marketing. Such advantages include: unparalleled access to market research, enhanced brand awareness and perception, better engagement with all stakeholders, increased control over the company's marketplace message, and a richer user experience. This paper will explain how various companies have used social media marketing differently to achieve these advantages. Social networking websites are visited by three-quarters of all Internet users2. With the growing popularity of social media usage, many companies believe Web 2.0 marketing is the future3. As social media marketing gains headlines in companies' strategic agendas, astonishing statistics are revealed about the use of this marketing tactic: * Dell estimates that through its various communication channels, the company has two billion â€Å"conversations† with customers every year.4 * 88% of marketers are using social media marketing for their business. Of these, 72% reported that they had been using social media marketing for a few months or less.5 * 79% of the Fortune 100 companies are present and listening, using at least of one of the main social platforms to communicate with their customers.6 * By 2011, online social media advertising in the U.S. will be approximately $2.5 billion.7 From these statistics, it is evident that companies of all sizes are actively using different social platforms to reach their target segments. However, a shift of focus to social media marketing will bring substantial transformation to a company's strategic planning process. As such, this paper will answer a question that companies should ask when engaging in social media marketing: will it be more beneficial to leverage publicly available social media platforms or to build a platform in-house? Will the choice differ between companies, and what are the benefits and risks of either solution? Benefits of Leveraging Established Social Media Platforms The advantages of using an established social media channel over one created in-house are lower production and maintenance costs, quick access to a large established user base, ease of use for the consumer and increased information credibility. Businesses create company-specific marketing campaigns on established social media channels to leverage these benefits in order to engage consumers, increase brand and product/service awareness, reduce customer support costs, and drive revenues. The Ford Fiesta Movement Campaign A successful social media marketing campaign which demonstrated the benefits of using established social media channels was the Fiesta Movement Campaign by Ford. Ford gave 100 participants Ford Fiestas for six months and asked them to complete a different â€Å"mission† every month. These â€Å"agents† delivered dinners from Meals on Wheels, eloped with the help of the Fiesta, and wrestled alligators8 among many other things. Agents were required to document their adventures on Youtube, Flickr, Facebook, and Twitter pages which Ford had created. The Ford Fiesta Movement was considered an extremely successful social media campaign. Agents produced 700 videos which generated 6.5 million views. Photos taken by the agents have accumulated more than 670,000 views. The campaign prompted over 50,000 U.S. consumers to request more information about the car, 97% of which did not already own a Ford vehicle. In the first six days of sales, Ford sold 10,000 units. 9 First, using established social media channels allowed Ford to gain quick access to a large established user-base. Ford's target market for its small European cars is Millennials, those born between 1979 and 1996. It is estimated that 75% of Millennials use social media sites and one in five have uploaded a video of themselves online.10 Ford therefore focused their efforts on the established social media sites, as a large majority of their target market is already using these sites. It was easier for Ford to leverage existing websites instead of working to direct consumers using an in-house social network. Second, Ford was able to benefit from consumers who were already familiar with popular social media websites to build awareness. Ford hand-picked â€Å"agents† in their 20s who had already successfully built an online fan community of their own and who were able to craft a narrative.11 Instead of pitching the idea to agents as the means to a free car, agents were incented to create content for their own benefit to feed their current networks and build their own profiles. In the process, the agents contributed to building Fiesta's brand by helping develop an image of glamour, uniqueness and excitement around the car. Third, Ford created a sense of credibility by using external social media channels on which the content would be harder to control or modify. Ford took a huge risk by taking a â€Å"hands off† approach, telling agents to be completely truthful and agreeing not to edit or censor any information that was posted. This showed consumers that Ford cared about what they had to say which was particularly important at a time when consumers were not happy to be bailing out Amercian automotive companies.12 Allowing agents to freely express their opinions about the car also helped Ford to fix any reported problems or improve functionality based on the agents' suggestions. Key Takeaways Ford used established social media channels to engage consumers and build brand awareness. Using Facebook, Flickr, Twitter and YouTube, Ford was able to gain quick access to its target market with consumers who were already users of these channels. Ford was also able to use specific consumers who were experts with these established channels to attract more viewers as well as raise awareness among the experts' large base of followers. Finally, Ford established its credibility by allowing agents to post whatever they wanted. While Ford took a huge risk by agreeing not to edit the agents' content, it ultimately worked in their favour. Risks of Leveraging Established Social Media Platforms Along with the many strengths of social marketing, there are also many risks that are associated with relying on third party platforms. For one, companies that engage in this medium often experience lack of content control. Second, information gets spread too quickly due to the large user bases of established social media websites. Third, the effectiveness of conventional social media marketing is limited, due to the sheer volume of companies already utilizing this mechanism. Molson Coors Dorm Room Campaign Molson Coors Brewing Company (Molson) is a classic example of how a company underestimated the negative consequences that are associated with traditional social media marketing mediums. Molson is Canada's oldest brewery and the world's fifth largest brewing company. Therefore, it is well-recognized within Canada and has a significant market share in the beer industry. In the past, Molson has experimented with blogs13 and a static corporate website, but has had very little social media presence overall. Recognizing that a large portion of their current target audience utilizes these mediums and wanting to catch up to its competitors, Molson initiated an online media campaign. On October 18th 2007, Molson officially launched its â€Å"Dorm Room† project on the fastest growing social networking site – Facebook. The campaign encouraged Canadian university and college students from ages 19 to 24 to post pictures of themselves partying on campus. The school with the most pictures uploaded would win a trip for five to spend spring break in Cancun, Mexico. An advertisement for this campaign read, â€Å"Be the #1 party school in Canada; show everyone how you and your crew get the party started.†14 According to Molson, the intention of the campaign was to show â€Å"school spirit and sociability;† however, these goals were not reached and the campaign placed Molson under public scrutiny. The nature of the campaign was highly criticized by universities, parents and students because they blamed the company for encouraging binge drinking. Even the front-runner of the contest, Memorial University in St. Johns, stated that the contest made them look bad. Within days, the company received numerous complaints. Several universities – including Queen's, McMaster and St. Francis Xavier – condemned the contest in the Globe and Mail as â€Å"glorifying excessive drinking.†15 As a result of the public backlash, the contest was shut down a week prior to the November 29th deadline. While there are advantages for Molson to engage their customers via social marketing, the message of the â€Å"Dorm Room† campaign was controversial. As a result, this exemplifies how marketing using established social networking mediums can bring significant risks to the brand. First, on Facebook and other traditional social media websites, companies cannot control how much freedom they give to their audience. Users have the freedom to post pictures, messages and videos. However, on in-house websites, companies have the ability to adjust the amount of power they give to the end consumer. Molson did not have the ability to control how much freedom they gave to consumers, allowing consumers to post whatever they wanted and consequently, violating the privacy rights of many individuals. Once a picture was posted, only Molson could remove the picture. Molson was unaware of certain individuals' resistance to having their pictures posted on the site and the campaign generated negative backlash. Even as Molson shut down the contest, they could not ensure that they erased all traces of the pictures posted on the Internet. Second, by using traditional social media websites, the established user base compounds the speed at which information is spread. In Molson's case, pictures spread quickly across Facebook, much to the dismay of many students featured in the photographs. Facebook has over 500 million users who all had access to Molson's pictures. Further, the pictures could be immediately viewed by the members of one's network with the â€Å"tagging† and â€Å"news feed† features. Finally, the effectiveness of conventional social media marketing is limited due to the sheer volume of companies who are already marketing to consumers on these websites. In 2006, U.S. companies spent $920 million on advertising on social media websites. Despite high spending, only 12% of Facebook users have added a brand to their page, and over 75% of Facebook users said they would not purchase a product or service from a brand via their profile page.16 Therefore, social media marketing should not be viewed as an infallible way for companies to promote. The Molson campaign was one of the many campaigns on Facebook and was popularized by the outcry of the public, rather than direct support from its target market. In total, only 200 pictures were uploaded onto Facebook and large universities such as the University of Toronto and Guelph University only submitted 15 photos each (Exhibit 3).17 Key Takeaways By using traditional social media channels, managers might be forced to give up control over the contents to the websites and to their users. In Molson's case, it passed the power to individuals who posted images onto Molson's Facebook campaign page. The company should be wary of the freedom which the users can have when it reengages itself in conventional social media marketing. Also, social media websites have large user bases; this implies that the information found within these sites can travel at an extreme speed. Photos posted on Molson's page were not limited to just Molson's examination but they were available for the entire network. Finally, even though social media websites have gained tremendous popularity and enormous adoption rates, every campaign should be redesigned for each medium in order to stand out from the competitors. Molson failed to capture a large audience with its campaign because Facebook is already saturated with many advertisers. Therefore, Molson needs to establish a creative method to market its campaign when it reengages in using conventional social media websites. In general, social media advertisement can be a phenomenal way to increase brand awareness when it becomes a company's integrated marketing campaign, as long as the associated risks are acknowledged and accounted for. Benefits of Developing In-House Social Media Platforms There are many benefits associated with creating and managing an internal social community. First, a company has the flexibility to display information in the way they intended. Second, keeping a social network in-house also helps bring legitimacy and credibility to the information available on the platform. Finally, creating a separate social media platform allows users to have access to a closed network. Pampers Village Campaign Pampers' slogan, â€Å"every step of the way†18 embodies their overall strategy. Pampers strives both to provide a high-quality product and a supply a service for women throughout their pregnancy and early child rearing years. The company has created and continues to host an online social community, Pampers Village, to facilitate an open network of communication between itself and its customers (Exhibit 4). On the website, parents have access to a breadth of information about the pregnancy process. They also have access to parenting tips and advice as their child ages. Parents have the ability to communicate with both other parents and also with Pampers' panel of â€Å"baby experts.†19 Pampers Village exemplifies many of the benefits associated with hosting an internal social community, as opposed to promoting their brand via established social media platforms such as Facebook and Twitter. First, Pampers Village ensures that Pampers has enormous flexibility in the way data is displayed and how communication is encouraged. On Twitter, or example, messages are limited to 140 characters. Although websites such as Facebook allows more flexibility than Twitter, the pages companies can create nonetheless have preset layouts and formats. Pampers Village is divided into five sections depicting a stage in a child's life. Each section is further divided into categories which discuss various issues a mother may face at that stage. Existing social media websites would not have been the appropriate medium to host Pampers Village on as the display and organization of data would be restricted by the inherent limitations of the existing platform. Second, developing their own social network brings legitimacy to their message. On traditional social networks such as Facebook, Twitter and YouTube, anyone can share their thoughts and claim to be an expert. However, on Pampers Village, there are a variety of experts from the Pampers Parenting Network (PPN) moderating discussions and providing pregnancy and parenting advice. PPN members participate in Q&As, write blogs and articles and post video demonstrations. PPN experts include: Laura Jana, M.D., a widely recognized parenting expert; Lisa Druxman, founder and CEO of Stroller Strides; and Julian Claus-Ehlers, executive chef and expert in healthy eating habits for the family.20 Mothers visiting Pampers Village recognize that they have access to high-quality and credible advice from parenting experts and thus continue to return to the website. Finally, creating a social media platform separates the audience from their traditional network. Mothers have to register to use Pampers Village; however, they can register under whichever name they choose, bringing anonymity to the platform. If Pampers Village was hosted solely on Facebook, the forums likely would not be as active. Forum conversations include, â€Å"Actively trying to start a family,† â€Å"LGBT Parenting†21 and â€Å"Baby Basics.† Mothers would be less likely to be open and honest on these forums if their posts were in full view of their entire social network, as it would be difficult to ensure confidentiality of these discussion posts on traditional social media websites such as Facebook. Pampers Village provides mothers the opportunity to network with other mothers in a closed network. Jodi Allen, North American vice president and general manager for Pampers echoes this sentiment, â€Å"All moms share a common goal — to raise a healthy, happy child. And the great thing about Pampers.com is that moms can connect, bond and chat with other moms all over the globe in real time and share in each other's experiences.†22 Key Takeaways A strong online presence is critical to Pampers' success. â€Å"We leverage Pampers Village to maintain a constant conversation and relationship,† says Zeeshan Shams, category brand manager, baby and toddler care, Procter and Gamble, Canada. â€Å"Our online properties help to keep our brand top of mind.†23 Despite massive competition in the online parenting field, Pampers Village has been largely successful in accessing new mothers. In 2009, Pampers Village generated 20,000 unique visitors per month in Canada.24 It is likely that the Pampers Village concept would not have been as successful if it had been hosted on a traditional social network. The creators of Pampers Village correctly recognized that in order to gain an audience in the online parenting field and consequently learn more about their customers; they needed to create their own social community. The development of a brand new network allowed the company to distribute a wide variety of content in their own format, brought legitimacy to the platform and created a new community where mothers could connect anonymously. The success of Pampers Village illustrates the benefits of taking a risk and developing a new social network. Risks of Developing In-House Social Media Platforms Despite the many benefits that can be gained by developing a unique in-house social media platform or campaign, this approach presents a number of risks and challenges. First, it can sometimes be difficult to engage consumers and draw them to newly created social media websites. Second, in-house social media efforts are likely to require greater maintenance and monitoring. Third, in-house developments demand a greater degree of corporate responsibility than is needed when using publicly available social media platforms. GM Chevy Tahoe Apprentice Campaign In the spring of 2006, General Motors teamed up with Donald Trump's The Apprentice franchise to create a website that allowed contestants to develop their own commercial to promote the new Chevy Tahoe SUV. Their website, ChevyApprentice.com, encouraged participants to design a 30 second digital advertisement by selecting from a variety of pre-set backgrounds, video clips, and theme music that GM had constructed. These user-generated commercials could also include floating text over the images of the creators choosing.25 In addition to having their personal commercial aired on television, the winner and other top contenders had the chance to win a number of big-ticket items, such as a trip to the Major League Baseball All-Star Game.26 Over the course of the contest, thousands of users took the opportunity to share their personal thoughts on the Tahoe. Not surprisingly, the ability to share one's thoughts freely created the perfect opportunity for the anti-SUV crowd to voice their discontent for GM's newest vehicle. Of the 22,000 commercials that were submitted, approximately 4,000 took a negative tone.27 The majority of these submissions were either anti-SUV, promoted a specific cause, defamed a particular group or directly attacked the product (Exhibit 5). For example, some critics pointed fingers at GM for contributing to global warming, as witnessed in an ad that featured shots of the Tahoe zooming through snow, mountains, and desert. Over these clips appeared the phrase â€Å"Global warming isn't a pretty SUV ad. It's a frightening reality.† In another clip, the words â€Å"Yesterday's technology today† appeared over a clip of pumping engine pistons.28 Many of these negative commercials went viral, and could be found everywhere from YouTube to Flickr to specific message boards, such as DemocraticUnderground.org. The Chevy Apprentice campaign highlights many of the risks associated with creating a social media website in-house. First, the biggest risk that companies face in attempting to create their own social media website is attracting traffic to their newly created websites. GM mitigated this risk successfully by launching their campaign on the popular television show, The Apprentice, and leveraged other forms of marketing to generate awareness of their social media website. Ultimately, over 22,000 people were enticed to participate in the campaign. ChevyApprentice.com generated 2.4 million page views, with the average visit lasting more than nine minutes.29 A truly unique platform has the potential to draw consumers if it is able to create a novel social media experience. Second, developing a unique social media website is a large investment, as the company is building a new infrastructure for social interaction from scratch. The company must devote significant resources to maintain the website, as they are solely responsible for managing and storing data, enabling security mechanisms, user identity management, and continual upgrades. A flaw in managing any of these aspects has the potential to hamper the overall success of a social media effort. Third, companies are directly accountable for what happens as a result of their personal social media efforts, as they have the ability to directly control content and how the public can view it. On publicly available platforms such as Facebook, companies can blame negative content posted by consumers on the open-ended nature of these platforms and the lack of control the company has over filtering content. GM did not explicitly state rules for contestants designing an advertisement, which gave consumers the impression that GM was not taking responsibility for the content that is being generated. Further, they did not screen any of the submissions before it became viewable by the general public. After negative submissions surfaced on the website (Exhibit 5), GM did not remove these commercials, specifically stating that they would â€Å"begin screening ads for offensive and inflammatory content but would not remove any material based solely on a negative tone toward the company.†30 Although GM was attempting to maintain their customers' freedom of speech, they did not account for differences in opinions when deciding what was â€Å"offensive,† and were criticized for not monitoring controversial topics in their campaign. Key Takeaways General Motors' Chevy Tahoe Apprentice Campaign provides an excellent example as to how using in-house social media can backfire and lead to negative consumer reactions towards the brand. The debate still continues as to whether or not the GM campaign should be deemed a marketing failure or success. The majority of reviewers have labelled it a social media disaster, based on the negative feedback generated. In contrast, GM and a select handful of reviewers believed that this campaign was a marketing success. GM was pleased that the website was highly trafficked and that over eighty percent of commercials depicted the Tahoe in a favourable light. Overall, the campaign generated significant buzz, which was precisely what GM hoped to achieve.31 Despite these apparent successes, there are certainly efforts GM could have undertaken to avoid some of the negative reactions. The company could have taken a more proactive approach to prevent negative backlashes by screening ads more carefully before they could be viewed by the general public. Perhaps a campaign intended to engage participants to create videos about â€Å"how much they love the Tahoe† would have been a better approach.32 Although this may not have generated as many entries, it would eliminate the participants' ability to demote the brand and introduce controversial topics. A handful of authentic, homemade video submissions would have been a better way to promote the vehicle and generate word of mouth buzz in a positive manner. Conclusion The paper examined campaigns that were successful and unsuccessful in utilizing both established social media platforms or developing platforms in-house. Ultimately, a consensus was not reached regarding which strategy is most effective, as there are numerous considerations to take into account given the context of a company's current position. In order to leverage existing social media platforms, the company's target segment should already be current users of these channels so that quick access to these consumers is gained. Additionally, these consumers must be active users of these platforms so that the company can leverage these users to raise awareness about a specific product or brand. However, managers today should nonetheless recognize that social network marketing is still a novelty. Thus, many companies hoping to â€Å"hop on the social media bandwagon† may opt for using existing platforms as these platforms are inexpensive and familiar to their existing customer base. As the number of companies using existing platforms grows, it becomes increasingly difficult to differentiate a product and brand on these platforms. Lastly, opting for this marketing tactic ultimately forces the company to give up control regarding the content that is being posted on these third party websites. On the other hand, creating and managing an internal social community allows a company to gain both flexibility with the way in which they choose to display information and bring credibility to those information that is being passed onto the consumers. However, if a company chooses to develop an in-house social media platform, attracting consumers towards this platform may prove more difficult since the in-house platform will not be as well-known as traditional social media sites. In-house social media efforts also require greater maintenance and monitoring and the company creating the site holds a greater responsibility for the content posted since they have the ability to control and filter content. For many companies, social media marketing should be used as an integral part of the company's strategic marketing plan. However, with so many strategic options available regarding social media, it is essential for the company to acknowledge that different social media tactics are suitable for different companies, products, and target customers. The most successful social media marketing campaign requires a thorough understanding of the company's customer base and online habits.

Gothic Genre The Red Room versus The Monkeys Paw Essay

The Red Room was written in the late 19th century by H.G Wells. During this time the gothic genre was incredibly popular with every type of person as it was a great form of entertainment due to the fact they didnt have a television or a computer back then. The gothic genre started becoming most popular in 1837 and continuing untill 1901 during the Victorian period, they appeared in magazines as short,cliffhanger ending,eerie stories. The most famous examples of gothic stories are Frankenstein by Mary Shelly and Dracula by Bram Stoker which most people have heard of. The Red Room is a prime example of a gothic story. It shows typical characteristics that would be included in a story of the gothic genre. Even the title of the book†¦show more content†¦The description of the old people creates a supernatural eerie sense in the book, The Red Room. They are described as though they are inhuman creatures. The word pale makes the reader think of ghosts as that is the common vision that people have of ghosts and the way they could look. The old people also use repitition in their speech. This helps the tension of the story as it makes the reader want to know the meaning of what they are saying and the reasons why they are saying it. The repitition of the phrase its your own chosing leaves a suspision in the readers mind about what the main character will have to chose to do, will he or wont he go in the red room, therefore creating a creepy vibe about the old people and rising the level of tension in the story. However at the begining of the story, before the narrator enters the red room he has a very arrogant frame of mind saying that it would take a very tangible ghost to frighten him. The word tangible meaning real, tells us that he is not easily scared of ghosts aswell as suggesting that he doesnt believe in them. The narrator describes the old people in the house in a very dis-respectfull manor, this reflects on his arrogent frame of mind. The way he describes them helps the tension to rise for example more b ent, more wrinkled, more aged , decaying yellow teeth, staring hard into the fire her pale eyes wide open